The Need for Speed

By Rick Schadelbauer

For many years now, the results of NTCA’s annual Internet/Broadband Availability Survey have shown NTCA member companies providing faster and faster broadband speeds to rural America. This year, survey results show that their efforts are being rewarded—an increasing percentage of customers are choosing to subscribe to higher broadband speeds. This is all the more impressive given the significant barriers that rural broadband providers must overcome to offer service in the first place. (For complete survey results, visit the NTCA newsroom at

Caption: Survey respondents provide broadband service to community anchor institutions where speed is critical.

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Rick Schadelbauer is NTCA’s manager of economic research and analysis. Contact him at