GIGAGOBBLEDYGOOK: OVERCOMING CUSTOMER CONFUSION ABOUT GIG SERVICES
By Alison Gillespie
Leif Handran has always been confident that his company, Nemont Telephone Cooperative (Scobey, Mont.), had a lot to off er customers. Like a coach with the home team advantage, the telco’s sales and marketing manager knew his community’s challenges and understood their needs in a way that a big national competitor from outside of the region could not. The small personal things that Nemont could offer—like coverage of the local high school sports teams each weekend, available to Nemont customers only—were highly valued by his neighbors in Montana and North Dakota. So when the chance came to also offer higher speeds through gigabit service, he knew that would serve his customers well, too.
Marketing Challenges and Solutions That Work
By Russell Kacer
YK Communications, Ganado, Texas
Our broadband customers don’t care if the problem is inside the home or who owns the equipment. If their devices cannot connect to the Internet, they are dissatisfied with their Internet provider ...